THE NEW COMMERCIAL OF MAVI WHICH KIVANÇ TATLITUĞ IS THE BRAND FACE OF HAS BEEN RELEASED
The indispensable companionship of Mavi and Kıvanç Tatlıtuğ for more than ten years continues in the new season with the “Blue Transformation Has Started” campaign. As part of its sustainability strategy, the brand expanded its All Blue collection, which was launched two years ago with the motivation to make products that respect nature with The new Mavi Pro Sport Repreve® collection which is made from recycled plastic bottles. The collection was created by recycling 593,750 plastic bottles. Engin Erden sits in the director's chair in the production of the Leo Burnett Istanbul.